KELLER WILLIAMS REALTY PRIVACY POLICY

LAST UPDATED: March 11, 2021

Keller Williams Realty, Inc. and its affiliates, which include but are not limited to, KW Worldwide, Ltd., KW Accelerator Studios, LLC, KW Property Management, Ltd., KW Insurance, Ltd., Keller Offers, Ltd, Keller Mortgage, LLC, and Business MAPS, Ltd. all of which are based in the United States (collectively, “Keller Williams,” “we,” or “ us”), want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect about consumers (“you”) through:

  • Our website at https://www.kw.com and other websites and Keller Williams-branded web-based applications we operate from which you are accessing this Privacy Policy (collectively, the “KW Websites”),
  • The Keller Williams Real Estate mobile application and other Keller Williams-branded mobile applications made available by us on or through mobile devices (collectively, the “KW Apps”),
  • HTML-formatted email messages that we send to you that link to this Privacy Policy, and
  • Offline interactions you have with us.

Collectively, we refer to the KW Websites, the KW Apps, our emails, and offline interactions as the “Services.”

Personal Information

Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We collect Personal Information including:

  • Name
  • Postal and email address
  • Telephone number
  • IP address (we may also derive your approximate location from your IP address)
  • Your real estate buying/selling interests, when you choose to share them with us
  • Your mobile device’s contacts, photos, and location, when you choose to share them with us
  • Photos

Collection of Personal Information


We and our service providers collect Personal Information in a variety of ways, including:

Through the Services     

We collect Personal Information through the Services, for example, when you fill out a user profile when using our Services, register an account to access the Services, request a market analysis of your home, or contact us by telephone.


From Other Sources

We receive your Personal Information from other sources, for example:

  • publicly available databases;

  • joint marketing partners, when they share the information with us.

    We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people, such as your friends or family, to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit